Client
Fiat

Agêncy
Leo Burnett Tailor Made

Role
Art Direction

Media
Packaging

Nothing to hide.

To make the customer realize in a clear way that although they look very similar, original parts provide a better quality than generic parts we created exclusive transparent packaging for the parts, that would display their superiority. Immediate perception of the parts’ superiority by the customers. The parts left the warehouse to be displayed on the counter, in the front shop. “Nothing to hide” became a selling point.