Client
Carrefour

Agêncy
Leo Burnett Tailor Made

Role
Concept & Art Direction

Photography
Sarah Illenberger

Copywrite
Cris Guimarães

Media
POS Material
Newspaper Ads

Light up her world with flowers.

To Boost sales of flowers on the weekend of Valentine's Day, we transmitted the impact that a flower has as gift  through a series of posters that were installed in the main shops of the supermarket chain and saturday newspaper ads. The demand for flowers inside the supermarket during the entire weekend increased significantly.